rezayazdi/2017

Designer with over twenty years of experience in all aspects of visual, brand, and product design.

Product Design

Brand

Bio

20+ years of experience designing and managing the design of applications and brands for many organizations in a variety of industries. Firmly believe that effective user experience strategies can materially transform markets and industries. Most recently I have been the head of design for Databricks collaborating with the founders of Apache Spark where we have redefined the big data industry.

Specialties

Product Design
Visual Design
User Scenarios
User Research
Ideation Exercises
Design Management
Rapid Prototyping
→ CV/Resume
→ Linkedin Profile
→ Contact: reza.a.yazdi@gmail.com

Databricks

Summary

Unified data science platform.

UX

user testing, data analysis, workflows, storyboards

IA

navigation, information architectiure

UI

visual design, styleguide, design documentation

Siemens

Summary

Hospital and patient management system.

UX

user testing, contextual study

IA

card sorting, navigation, information architectiure

UI

design templates, visual design, design library

ABC Store

Summary

ABC store for show merchandise.

UX

user testing, wireframes

IA

workflows, navigation, information architecture

UI

templates, visual design, design library

Netsuite

Summary

ERP software.

UX

user testing, wireframes

IA

workflows, navigation, information architecture

UI

templates, visual design, design library

Adchemy

Summary

Ad campaing management.

UX

user testing, wireframes

IA

workflows, navigation, information architecture

UI

templates, visual design, design library

Simtix

Summary

Ad campaing management.

UX

user testing, wireframes

IA

workflows, navigation, information architecture

UI

templates, visual design, design library

Splunk

Summary

Ad campaing management.

UX

user testing, wireframes

IA

workflows, navigation, information architecture

UI

templates, visual design, design library

Databricks

Challenge

Databricks needed to rebrand an existing identity and wanted their new logo to express stability while also communicating the cutting edge and modern nature of their technology.

Solution

The solidity of cube communicates stability with clean modern lines. The bright active colors convey the cutting edge nature of the technology. The slab typeface further reinforces the stability of the brand while reinforcing the cube pattern found in the logo.

Apache Spark

Challenge

The Apache Spark foundation wanted to amend its existing logo from "Spark" to "Apache Spark". In addition they wanted to create a new look for their developer conference Spark Summit.

Solution

Keep the Spark brand that the community had grown to love and amend it with the Apache name. And use the Spark concept in a new colorful pinwheel pattern maintaining the Spark identity but expressing the energy around the events.

Bonus

Challenge

This Swedish silver and jewelery company needed branding and collateral that represented stylish Scandanavian designs.

Solution

A logotype based design that complements contemporary products by being modest yet trendy. The brand recognizes the beauty in simplicity of form complementing the jewlery of the company.

E3

Challenge

This Dubai based healthcare organization needed a brand that spoke to many different cultures.

Solution

By pairing a simle brand identitiy with universal images of healthcare and research we created a consistent message that could easily cross cultural and regional differences.

FU

Challenge

An up and coming creative company from Sweden was looking for an edgy strong and adaptabe profile. They also needed to keep the costs of producing their collateral to a minimum and only black and white were to be used in the brand.

Solution

Use simple adaptable shapes that are visually interesting and can easily be used for playful compositions.

Titan Security

Challenge

Refresh the graphics of this established company while maintaining the strength and trustworthiness of the brand.

Solution

A strong serif type surrounded a clean and modern design conveying traditional stability and updated sensibilities.

Titan Holdings

Challenge

Design a new brand identity for a company representing a strict conservative and powerful profile.

Solution

A bold brand and a poweful typeface conveying the companies' stability and power.